The Liberty Card.

This one hurts the most.

My partner and I had full creative ownership of the project and led weekly workshops with Mastercard’s senior leadership and handled all sides of production: concept, design, production, product development.

The project was shelved just as we finished developing the credit card offering—a fascinating process in itself, because we were able to collaborate on building an actual financial product rather than only marketing it.

Frost & Found

A life-sized board game set to take over three cities across the U.S. and Canada—complete with a fully playable board, digital extensions, experiential activations, and more.

My partner and I led the project across McCann New York and McCann Toronto, overseeing creative, design, and production from sell-in through development.

The project was ultimately shelved 7 months into production, the very day we completed the core board game.

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Win The

Game

To celebrate the 50th anniversary of Title IX, we partnered with Emmy Award–winning visual artist Emonee LaRussa to create a collection of NFTs honoring gender equality in sports.

Each piece became a vibrant tribute to women athletes—celebrating their achievements, resilience, and the extra hurdles they’ve had to overcome to claim their place in the game.

While big brands spend billions on product placement to get featured in Hollywood, film and TV productions still invest time and face legal hurdles trademarking thousands of fictional small businesses to fill their scenes.

But what if Hollywood’s fictional businesses could be swapped for real ones, creating visibility for the businesses that need it most?

Small Biz Cameos would’ve been the first-ever database of trademark-cleared small businesses that gives filmmakers instant access to real brands they can seamlessly feature in film and TV - adding real-world authenticity to stories while giving small businesses valuable exposure.

We developed a fully working prototype of the website, started outreach towards potential small businesses to be a part of the database and also had pitch meetings with Netflix and production companies.